New products that suck is good
I started playing Halo this week using Xbox Cloud Gaming beta. It works in many use cases, but it’s extremely frustrating for others (e.g. fast pace multiplayer). It reminds me of a classic innovator’s dilemma situation when a new product is only viable for a small subset of the existing user base.
But the new product creates new consumers because it allows people to do things they couldn’t do before—even with a worse user experience. In my case it let me play Halo Infinite even though I don’t have a gaming computer or Xbox. I was a non-consumer, but became a consumer even though the performance and graphics are not as good.
If history has taught us anything it’s that poor performing products will almost always get better with time. Soon the thing that was a small, niche market will displace the traditional revenue streams.